It sold 732,000 album-equivalent units, which included 160,000 pure album sales, making it the biggest first week of the year at the time. Call it an album, call it a mixtape or call it a playlist project, it's new Drake music, and it's likely going to take over the world in the coming months. The album was certified platinum on the day it was released and became the first album to be streamed over one billion times in its release week. The distinction helped lower critics’ expectations for the. Music industry insiders may debate the reasons behind a name and how that may change the business or the charts, but to the average Drake fan listening at home, More Life doesn’t appear to differ from any of the hip-hop giant’s other releases in any noticeable, meaningful way. Releasing More Life as a playlistas opposed to an LP or mixtapewas the first of a few smart decisions Drake made for the project.
Perhaps the musician is simply looking to see how he can change history when it comes to what charts and sells?ĭrake and his team can call More Life whatever they want because, at the end of the day, all that seems to matter to his fans is that new music has arrived. It might have something to do with the way Drake arranged the songs, or when it comes to the artists he invited to be a part of the event. Perhaps using that phrase as opposed to “album” has some sort of legal implications when it comes to his label deal, or maybe it subconsciously encourages fans to stream the music as opposed to paying for it. There are already a number of theories as to why More Life is being called a playlist project and not an album, and any of them (or several at once) could be correct. Scoring a serious hit single is uncommon for a playlist, but it’s nothing new to the rapper when it comes to albums.
Drake shared a few songs months back before the entire project was ready for primetime, and so far just the single “Fake Love” has gone on to hit the top 10. It may only be a playlist, but More Life already has at least one hit single to its credit, and there could easily be more to come. 3 but according to a recent Instagram comment from Drizzy himself, the album isn’t actually. Unlike most playlists, which are shared amongst friends or promoted by an influencer as something that can be listened to over and over, but typically only in one specific place online, this playlist is one that fans can open their wallets and take with them wherever they go and listen to however they like. Drake’s latest project, More Life, was thought to be releasing on Dec. In addition to being streamable, More Life is, and here’s the kicker, for sale in the iTunes store. If he plans this well and he doesn’t put More Life up against any new album that could be seen as serious competition, Drake could have yet another chart-topper on his hands, which would make 2016 the second year in a row where he owns the highly-coveted spot more with more than one release.The rapper’s latest was made available across streaming platforms simultaneously (though it was premiered on Apple Music) and it is being promoted heavily on all of them, as Drake has proven to be the most popular name when it comes to what people want to stream. His fanbase is rabid, and since he’s trained them to always be on the edge of their seats waiting for new music, they’re ready for whatever he puts out into the world at any time. 1 the week it’s released, as there is almost nobody that can shift more equivalent copies of an album (or a “playlist project”) like him. Both wound up on top of the Billboard 200 albums tally, as has Views, for an incredible 13 nonconsecutive weeks.Įven if More Life isn’t filled with Drake-only tracks, there’s a good chance it could go to No.
#Drake more life album release full#
Last year, the hip-hop star dropped two full collections, though they were labeled as “mixtapes.” The first, If You’re Reading This It’s Too Late came in February, and a collaborative project with fellow rapper Future, What A Time To Be Alive, was shared with very little warning in September. 2 on the Billboard 200 this week-nothing is out of line for Drake, and his work ethic knows no bounds. While it would be crazy for many artists to even consider releasing a second album so close to another proper record, especially one that is still performing so well on the charts- Views is at No.
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